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Life insurance & retirement, explained plainly

Protect your family. Plan your retirement.

1UP Financial helps families find the right life insurance and retirement options, with straight answers and no pressure. We compare plans from many top-rated insurance companies, so you don't have to.

  • Licensed in all 50 statesWherever your family lives
  • Many companies comparedOptions from multiple top-rated insurers
  • Free 15-minute callsBy phone or video, no obligation
  • Based in Scottsdale, AZServing families nationwide

How we help

Coverage and planning for every stage of life

Start with what you need most. Every page explains the basics in plain English.

Dylan Priest, founder of 1UP Financial, smiling outdoors beside a lake

Meet the founder

Built by someone who knows what's at stake

Dylan Priest founded 1UP Financial in Scottsdale after years of helping families through big financial decisions, first in mortgages and now in life insurance and retirement.

He also knows what it's like to go through hard times without a safety net. That's why 1UP Financial gives away as much free education as it can, and never pressures anyone into a policy.

  • Straight answersWe explain how each option works, including the downsides.
  • Families firstWe recommend what fits your family and your budget.
  • No pressure, everTake your time, ask every question, and decide when you're ready.
Read our story →

Ready to talk it through?

Book a free 15-minute call by phone or video. No obligation and no pressure.