About us
About 1UP Financial
We help families protect the people they love and plan for retirement, with straight answers, free education, and no pressure.
Our story
1UP Financial was founded by Dylan Priest in Scottsdale, Arizona. Before life insurance, Dylan spent years in the mortgage industry, including at Rocket Mortgage, helping families finance their homes and later leading a sales team.
Dylan also knows what hard times feel like. He lost his father, and later went through a stretch where an injury left his own family without a safety net. He came through it, and he never forgot how quickly things can fall apart when there's no plan in place.
That's why 1UP Financial exists: to help families put a real plan in place, explained in plain English, before they need it.
Our promise to you
- We'll explain the downsides of every option, not just the benefits.
- We'll compare several insurance companies, not push one.
- We'll never pressure you. Take the time you need.
- We'll keep teaching for free, whether or not you buy.
How we work
Every conversation starts with a free 15-minute call by phone or video. We listen first, then compare options from several insurance companies and explain each one in plain English.
If the right answer is to do nothing, or to keep what you already have, we'll tell you that too.
At a glance
- Licensed in
- All 50 states
- Based in
- Scottsdale, Arizona
- Consultations
- Free, about 15 minutes
- Meet by
- Phone or video
- Hours
- Mon–Sat, 8am–6pm AZ
Ready to talk it through?
Book a free 15-minute call by phone or video. No obligation and no pressure.